Humzah Butt Essays - Food And Drink, Soft Drinks, Orbitz

Humzah Butt Marketing 1100 Name of Product: Orbitz Soda (Manufactured by Clearly Food Beverage Company of Canada) Orbitz Soda is a soda while its main function is to be a beverage for the public. Orbitz Soda launched in 1996 and then failed and disappeared in 1997 The product was marketed as a "texturally enhanced alternative beverage" and was known to the public as a "drinking lava lamp" due to the edible balls that were present in the drink. There was no specific target audience for this drink. The product failed due to the main fact that it had a horrible taste. Majority of people who tried the drink compared the taste to Pine-Sol or cough syrup. The product is not back on the market but some can say that the bubble tea is a rendition of Orbitz soda in present time. If the company actually made the drink good tasting, Orbitz drink would still be on the market today. The product would be successful today only if it had a good taste otherwise it would flop in 2017 as well.